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Brazil's national weekly magazine O Cruzeiro pushed the art of the photographer into the limelight for the first time with lavish colour spreads on subjects as diverse as brutal religious rituals in Bahia to the Harlem Globetrotters phenomenon. It also launched the concept of the cover girl in the country, with Marilyn Monroe and Carmen Miranda among the perfectly made-up faces adorning its front pages in the late '40s and into the '50s.
The team of photographers receives its due praise alongside the collection of over 300 of their photos, along with a selection of the equipment they used, the beautiful black and white digital reproductions providing testament to the quality of the original films. The intimate shots of Amazonian tribes were a recurring theme in the magazine and a whole room is dedicated to the Brazilian Indians, while candid looks at former Presidents including Getúlio Vargas and Juscelino Kubitschek were published in exchange for financial backing from the government. An engaging glimpse at an important era in the history of Brazil's press.