The return to Rio of one of the more interesting and worthwhile of the current wave of entrepreneur-dedicated events underlines the kind of international attention currently being given to the thriving start-up market in this part of the world. Lectures with titles like 'How Latin Tech Entrepreneurs Will Change Our Region And The World' unashamedly court aspiring Mark Zuckerburgs and Sean Parkers, but a keynote delivered by Mayor Eduardo Paes (Monday, 10am) lends some all important gravitas to proceedings too.
A close look at what is happening in the city's favelas (Tuesday, 6.30pm) and subjects including socially conscious finance broaden the appeal still further, the importance of tapping into a previously neglected strata of society suddenly finding its voice has never been more apparent. The profitable worlds of Apps and Social Media also get their moment in the spotlight (Thursday, 11am-1pm), with the final day dedicated to the crucial art of pitching ideas both to investors and businesses. The equally important art of networking will also be on display before, after, and quite probably during the seminars too.