Time Out Rio de Janeiro

Style file: Miss Manga

Soft pastels meet vibrant ethnic prints in Luisa Daou's hip designs.

While her classmates scribbled their crush’s intials on the inside cover of their Biology notebooks, Luisa Daou spent the time between classes designing ultra-fashionable tops and dresses. As a student at (Gávea-based university) PUC, Daou would frequent the city's fashion bazaars, setting up stall and invariably selling every last one of her original pieces.

After experience-harvesting stints at favourite carioca brands Redley, Farm and Richards, launching her own brand seemed like the logical next step in the talented designer’s career. Enter, then, Miss Manga, the young label that looks to combine an ethereal lightness and youthful attitude to create a uniquely tropical Brazilian style. Cotton jerseys and soft, comfortable fabrics that fit like a glove and flatter every figure are Daou’s trademarks.

Pastel colours lend one of her collections a soft touch, while bright ethnic prints, custom designed by Daou herself, in contrast turn some of her looks more bold and daring. The watchword for the fashionista, who is involved in the line's production at every step of the way, is to “guarantee comfort in great style.” After seeing her creations at Botafogo's fashion event Cluster in March 2013, we can't argue against that.

Miss Manga’s funky designs are available through its online store (missmanga.com.br), at Luisa’s own house and at the hip multi-brand store in Botafogo, Sala de Estar.

Making of Colecionáveis #01 (julho/2012) from Miss Manga on Vimeo.

Words by Alice Moura Kuntz

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