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Rio e.music Festival 2013: Avicii

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Rio e.music Festival 2013: Avicii

Prices from R$ 110 to R$ 396

Date Wed 01 May 2013

Open 2pm-2am

Rio e.music Festival 2013: Avicii website

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Avenida Salvador Allende, Jacarépagua

Rio e.music Festival 2013 is bringing Swedish-born headliner Avicii to the city for the first time, the man who has gained superstar DJ status in the last two years and is now rubbing expensively attired shoulders with the likes of David Guetta and Swedish House Mafia. The seemingly unstoppable growth of the new breed of 'EDM' (Electronic Dance Music) culture has been further bolstered by the mainstream popularity of Avicii's biggest hit 'Levels', heard in clubs and on radios the world over and amassing over 57 million views on YouTube.

Originally set to take place at Marina da Glória at the end of February, the daytime affair will now be held at the massive, open air Parque Olímpico Cidade do Rock in Barra, and will feature twelve hours of non-stop, fist pumping house music, courtesy of the Scandinavian and closer-to-homegrown heroes Gui Boratto and Felguk, who join Avicii on the turntables. Mandatory attire is likely to include expensive-looking sunglasses being worn after sunset, ripped torsos and lots of hands-in-the-air moments signalled by more build-ups and drops than you can shake a (glo) stick at.

Words by Geoffrey Chang
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Rio e.music Festival 2013: Avicii video

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