Time Out Rio de Janeiro

Totem

Surf champ turns fashion mogul

Totem

Major cards accepted

Open Mon-Sat 10am-10pm; Sun 3-9pm

Rua Marquês de São Vicente 52, shop 252, Shopping da Gávea, Gávea

Telephone (21) 2512 4151

Nearby Stations
Metrô Bus Gávea

Totem website

Following his success in the surf, 1987 Brazilian boarding champ Fred D'Orey went on to create his own line of men's, women's and children's clothing, opening his first store in 1995 in Ipanema.

The son of a Ferrari Formula One driver, his own path was rather more in harmony with the environment around him, employing natural fibres and bold designs that blend '60s flower power with tribal African patterns, and as it continues to rise in popularity the chain now has eleven stores and counting.

19 Sep 2011.

Words by Time Out Rio de Janeiro editors
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