Time Out Rio de Janeiro

Movin

Eco-aware style for the hip carioca youth

Movin

Open Mon-Fri 9am-8pm; Sat 9am-6pm

Rua Visconde de Pirajá 351, second floor, Ipanema

Telephone (21) 2135 3396

Nearby Stations
Metrô bus Nossa Senhora da Paz

Movin website

Pedro Ruffier, partner in the Ipanema clothes label Movin, asserts that if fashion becomes more eco-responsible, then that attitude will filter through to the people actually wearing the clothes. Part of a young breed of more environmentally aware entrepreneurs setting up in Rio, Ruffier’s brand deploys organic cotton, recycled plastics, and even the reappropriation of fabrics like neoprene to help minimise the impact of their creations on nature. Seeds and fruits are used as the basis for dyes, and they even sell backpacks made out of recycled car cushions. 

25 Feb 2013.

Words by Time Out Rio de Janeiro editors
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