Hindus may well balk at this hijacking of their Holi festival, particularly since its organisers have shown a cheeky disregard for its original intentions: to celebrate the start of spring. The official Holi day – when Hindus come together in the street to throw coloured water and powdered dye – is in March (and largely celebrated in India), but this itinerant pretender is coming to São Paulo on a mid-August weekend, to the Praça Civica at Barra Funda's Memorial da América Latina.
In fairness, its aims are noble: to adopt the spirit of Holi and to bring people of various faiths and backgrounds together in a shared experience. And given that São Paulo is in the southern hemisphere, it's only a month short of being a spring party. For most, though, it’ll be a chance to get dirty in dyes, chuck about a bit of colour, and litter Instagram with some Sony advert-style photos.
If you’re interested in that sort of thing, be aware all gulal (that’s the coloured powder) must be bought on site – except for the five bags included in your price of admission.