Social Media Week (socialmediaweek.org) is a multi-city social networking conference, being hosted for the third time in São Paulo. It will be held simultaneously in 12 cities around the world, from New York to Tokyo, and is being organised by the über-connected Bia Granja – an events organiser, curator and social media butterfly – who’s also responsible for the social media part of this year's Campus Party (campus-party.com.br).
Social Media Week (SMW) gathers together some of the biggest names in the social media scene, from bloggers and tweeters to digital agencies and large corporations, from Brazil and abroad. Time Out has rounded up the best of the keynote talks in English, for which you'll need to register on socialmediaweek.org first. But, as event organiser Bia says, ‘the event will be be interesting even if you just hang in the lobby. There will be a lot of interesting people to talk to.’
Monday 13 Feb, 8-9.30pm
Life + with Caroline McCarthy (Trends and Insights editor at Google)
It’s a known fact that social technologies have taken over the entire internet – and our lives. Caroline McCarthy talks about the Google+ project and some curious trends among its users, to try and understand a little more about people’s behaviour in social networks.
Wednesday 15 Feb, 7-7.45pm
Having Fun while Doing Good with Christina Xu (from BreadPig, Awesome Foundation and ROFLCon)
A History and Science grad from Harvard Business School, Christina Xu works at BreadPig, an organization that sells nerdy products and donates the revenue to charitable entities. She is also co-founder of ROFLCon, an internet conference held at MIT. Her Social Media Week talk will be about using the deadly combination of technology and humour to – in BreaPig’s own words – 'make the world a less sucky place'.
Wednesday 15 Feb, 8-8.45pm
China x the Rest of the World with Dan Mortimer (CEO at Red Ant UK)
Mortimer – whose digital agency specialises in global strategies – will discuss the myths and opportunities available for getting involved with the ever-growing social networking scene in China.
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