Art galleries come in all shapes and sizes, but there's usually one prerequisite – walls (preferably white) on which to hang the art. Turning that squarely on its head, the Walking Gallery is a one day open-air art exhibition which has as its slogan, 'além das paredes' – 'beyond the walls'.
The Walking Gallery will see artists march through the streets, carrying their creations, as a new way to exhibit and, they hope in future, also even buy art. The concept, which started in Barcelona, has become something of a global phenomenon and on 28 July, São Paulo will host its ninth edition, starting at the Feira da Liberdade (Avenida Liberdade 87) before heading on to the Minhocão to join the Festa Junina, organised by the art movement Baixo Centro.
The concept is straightforward; it's about creating an alternative channel for artists to display and sell their works, bypassing the traditional gallery channels. It's also about occupying public spaces, according to Ana Rosa Colhado, the organiser behind the São Paulo event. 'The idea is to show the importance of appropriating a space that belongs to us, to revive the soul of the streets of São Paulo,' says Colhado.