Christmas on Avenida Paulista

Give a jolt to your holiday cheer with the Christmas light displays on the city’s most famous street


Claire Rigby
Itaú Personalité's Christmas display
Itaú Personalité's Christmas display

Palm trees at Christmas freaking you out? No worries, the city amps it up holiday-style with a gaggle of colourful holiday-themed light displays all along Avenida Paulista.

The city’s most celebrated thoroughfare is a must-see for all those who love Christmas decorations – and even for those who don’t. You’ll still love the energy. One of the most well-known spots is the corner of Alameda Ministro Rocha Azevedo at the Itaú Personalité bank branch.

The pillars of the old mansion – one of the only houses left from the street’s pre-office building days – have been draped with colours, and oversized plastic snow globes feature simple Christmas scenes from cities around the world.

Constructed specifically for the holiday season, the stage that stands over Paulista – and which will remain in place for the ever-popular New Year's Eve concert – showcases a massive Santa and tree, while animatronic toy animals with instruments mime along to tunes like 'Jingle Bell Rock' and 'Jingle Bells'.

Further down the street at the Conjunto Nacional, they've continued their tradition of lighting up the façade of their heavily-visited shopping centre. Across the road, the entrance to Shopping Center 3 is aglow with decorations, as is the Top Center shopping mall, closer to the Paraíso end of Paulista, with its flashy depiction of cartoon characters dashing across the front of the building.

Other notable spots to catch some Christmas displays include:

By Time Out São Paulo editors


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