460 Years of São Paulo

Celebrate São Paulo’s birthday on 25 January with our choices for the best events happening citywide

Avenida Paulista
Avenida Paulista, one of the most iconic spots in the city

From music to art to gastronomy, take a look at our pick of the most unmissable events being held for São Paulo’s 460th birthday party.


Concerts citywide

Praça Campo de Bagatelle, 25 January, 11am; Parque do Carmo25 January, 1pm; Largo da Batata, 25 and 26 January, 2pm; Largo da Piraporinha, 25 and 26 January3pm; Praça da República, 225 January, 5pm; Mercado Municipal24, 25 and 26 January; All free.

A series of concerts, organised by the city, is taking place all over the city. At Praça Campo de Bagatelle, in Santana, in the North Zone, you can check out punk rock bands such as Esgoto and Juventude, as well as rappers like Dexter and MV Bill.

Rap is also the main draw at Parque do Carmo, where a show features hip hop names like Lurdez da Luz and Rappin’ Hood. And they haven't forgotten about Samba either – Jorge Aragão will be there to represent the genre. On 25 January at Largo da Batata, reggae band Planta e Raiz appear with old-school punk band, São Paulo’s own Mercenárias and, from Rio Grande do Sul, Cachorro Grande. Sunday’s line up (26 January), stars Odair José, the infamous Brazilian kitschy singer and songwriter – it’s okay; you can like him ironically. 

At Largo da Piraporinha in the South Zone, the headliners are rapper Emicida and singer Ellen Oléria, the first-season winner of The Voice’s Brazilian edition. In Centro, you can catch shows at Praça da República (with Paulinho da Vila) and Mercado Municipal (Lecy Brandão and Demônios da Garoa). See the whole schedule at prefeitura.sp.gov.br.

Conexão Cultural São Paulo

Museu da Imagem e do Som (MIS), Avenida Europa 158, Jardim Europa (2117 4777/ mis-sp.org.br); Noon

The Museu da Imagem e do Som (MIS) will be hosting its fifth Conexão Cultural São Paulo, an event bringing together gastronomy, art exhibitions, workshops, live street art and concerts. This year, São Paulo’s finest artists and collectives have been asked to design installations inspired by the concept of ‘rain’, with the intent of creating an arresting visual experience. Additionally, guests can also enjoy the music of Grupo TRIII, BOSS Traditional JAZZ and Trupe Chá de Boldo.

All day long, a selection of dishes, made by professional chefs, will be available for visitors to have a taste of São Paulo’s culinary diversity. Be sure to try a ceviche from Suri, pasta from Rolando Massinha, tacos from Obá, regional food from Tordesilhas and for dessert, brigadeiros and brownies, made by chef Lucas Corazza. See the complete schedule at mis-sp.org.br.


SP 460 at Parque do Ibirapuera

Parque do Ibirapuera, Avenida Pedro Álvares Cabral, Ibirapuera (5574 5177/parqueibirapuera.org); 4-26 January; Free

Every weekend in January, a cultural or sporting event takes place in the area between the marquise and auditorium at Parque do Ibirapuera, which has been redecorated specially for the occasion: they've filled the spot with beanbag chairs, umbrellas and deck chairs. Now everyone can comfortably enjoy a variety of choro, rock and jazz concerts featuring artists of different genres such as choro, rock and jazz – take place. The event also featurse martial arts, yoga and pilates classes, as well as storytelling sessions and plays for the kids. Take a look at the complete schedule at their site: parqueibirapuera.org

São Paulo Carinhosa at Praça das Artes

Praça das Artes, Avenida São João 281, Sé (3397 0327); Free

São Paulo Carinhosa, at Praça das Artes, will feature musical attractions – such as a concert from the ubiquitous Brazilian kid’s show, Galinha Pintadinha, as well as theatre performances, animation and activities geared towards different age groups – such as musical workshops, games and even yoga classes for children. Check out the full schedule at prefeitura.sp.gov.br


10º Sampoemas

Casa das Rosas, Avenida Paulista 37, Bela Vista (3285 6986/casadasrosas-sp.org.br); GFree

A part of Verão de Poesia, a traditional event at Casa das Rosas, this poetry event – which takes place on 25 January – celebrates São Paulo’s birthday with a theme dedicated to the city and by hosting a debate about the meaning of Casa das Rosas and Avenida Paulista as landmarks of the city. Other highlights include a performance by artists Caco Pontes and Loop B, and a get-together hosted by poet Frederico Barbosa. For the full programme, see casadasrosas.org.br.



Centro, 25 January, 10pm; Free. NOTE - the SP na Rua event was cancelled by the Prefeitura (City Hall) at 11pm on 24 January.

Scattered across the city’s downtown area, some of São Paulo's most interesting, art-centric collectives come together for a huge celebration sprawling right across Centro, featuring a number of small improvised dancefloors and a variety of cultural activities. The party mash-up include famed underground club night organisers likeVoodoohop, Calefação Tropicaos, Santo Forte, Barulho.org, Metanol, Dubversão, Free beats, Organismo Piknik, Pilantragi, Selvagem. For the complete schedule, check out prefeitura.sp.gov.br.



By Time Out São Paulo editors


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