Doodling on the cover of a magazine might be more often equated with options for passing the time while in a doctor's waiting room, than with fine art and personal expression. A case in point for the latter, however, is the exhibition 'RE.COVER', by the New York-based designer Ana Strumpf, as part of the inaugaration of the new Galeria Nacional in Jardins. The exhibition displays 28 covers of fashion magazines such as Vanity Fair, The Gentlewoman, Vogue and the bi-annual AnOther, which the designer has altered by hand using multi-coloured stamps and pens.
The artist explains that this work began in an organic manner without thought to a collection. However, Strumpf now sees these newly coloured works as a way to ‘resignify’ their value, changing them from disposable reading to works of art selling at R$1,510 each. Her works – and the line of thinking behind them – may seem gimmicky for a process that many of us have engaged in once or twice; but in the art market, if there are buyers, there are almost always sellers.