The thought of visiting an art gallery to buy a piece of art is enough to set the nerves of most amateur art-lovers on edge: far from being a pleasurable shopping expedition, the sense of needing to be well informed about the art market as well as knowing what you like when you see it can make the experience uniquely nerve-wracking.
With the intention of taking some of the mystery out of the process, the annual PARTE art fair invites 33 Brazilian and four international galleries to display affordable works from their archives, complete with clear prices as well as information on the artists and techniques in question.
This year, higher-priced works will also be on display alongside hundreds of quality artworks priced at less than R$8,000, and a team of voluntary art consultants – unpaid and working without receiving commissions on sales – will be on hand to discuss possible purchases and help orientate rookie buyers.
A bookshop, a gastronomy area and an art/design section curated by Olivia Yassudo, of Coletivo Amor de Madre, complete the four-day experience, with provision for online sales, too, from 1 November-25 December at the website nailonwall.com. For those who prefer to see the works in the flesh, take it from us: this event is well worth the schlep out to the University of São Paulo (USP) campus.