Time Out São Paulo

Festival do Japão 2013

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Festival do Japão 2013

Admission R$10

Date 19 Jul 2013-21 Jul 2013

Open noon-9pm 19 July; 10am-9pm 20 July; 10am-6pm 21 July

Festival do Japão 2013 website

Rodovia dos Imigrantes Km 1.5, Cursino

1, Jabaquara (free shuttle van to venue)

Celebrating its 16th year, São Paulo’s annual Festival do Japão has grown to be Latin America’s largest Japanese culture festival. This year’s theme, aptly, is 'technology and modernity'. Aside from its traditional events, the festival will also feature exhibitions and lectures inspired by the theme.

Set within a vast convention centre, the festival highlights include a Miss Nikkey beauty pageant, folk dancing, Japanese taiko drumming and a few of the poppier components of Japan’s culture, too, like Lolita fashion and the World Cosplay championships, whose exponents take dressing up as their favourite anime characters to extremes. In addition, there'll be an exposition celebrating 105 years of Japanese immigration to Brazil and 60 years of post-war immigration.

Stalls will serve food from almost all of Japan’s 47 prefectures. To try dishes you wouldn’t normally find in São Paulo, head to the Shizuoka stand for unagi (eel), or the inside-out sugata-zushi (sushi rolled inside fish) from Kochi.

By Sarah LeBaron von Baeyer


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