Whether you think they're pure gimmick or a clever way for the young guns to experiment and shine without making a big investment, there's hardly room to move these days in London and New York without walking into a pop-up bar or restaurant.
São Paulo's fledgling pop-up scene saw Vice magazine last year curate the Puma Social Club pop-up bar, followed this year by Absolut Inn, which blends bar, mini-club, bookstore, restaurant and a studio for short artistic residencies, on Rua Oscar Freire.
Now, the imaginatively named Pop Up Restaurant has joined the small scene, with an impromptu restaurant space opening to 60 diners inside the Centro da Cultura Judaica on Thursdays, Fridays and Saturdays until 15 December.
The chefs behind the venture are Henrique Fogaça of Sal Gastronomia, the ceviche whizz-kid Checho Gonzales of the O Mercado series of street food fairs, and event promoter Alex Tessitore. Fogaça and Gonzales will be in the kitchen on the opening night (8 November) and on the 13 December. But the other nights will be manned by a rotating team of chefs – look out for Brazilian comfort food by Renata Cruz, of Amici restaurant (23, 24 November), and Mexican food cooked by Lourdes Hernandez (30 November, 1 December).
To make a reservation, email firstname.lastname@example.org or call (11) 95323 3966 (mobile) to check for availability, then confirm the reservation by making a payment via Paypal on newdining.com.br/popup.html