A little Asian fusion in Itaim 

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This venue closed on April 2012

We couldn’t wait to get inside Nood when we saw it open late last year, tantalisingly close to our office. It’s a reasonably priced Asian fusion spot with a fresh, modern feel to it, and we were ready to be seduced.

A few visits later, we’re still loving the bright, cheery space – think black leather, red decor and wall to wall windows – and the smart, attentive staff – we saw a stain on a customer’s blouse being Vanished within seconds of its appearing, on one visit.

The R$19.90 set lunch is reasonably priced (R$23.90 with dessert), with its choice of rice, teppan, ramen or sushi mains, although on our last visit, the starter of the day was off the menu, as was the entire sushi section – a glaring absence, emblematic of the rather hit-and-miss nature of the place.

The hits: we like the kare lomen – a spicy Malaysian soup zinging with chilli and lemongrass, with griddled chicken. The Szechuan beef on a mound of compacted rice is another savoury winner. The misses: an overcooked teriyaki udon, and the lack of availability on what is already a compact set menu.

It’s always good to discover new, affordable eating options in this pricey part of town, but Nood has a way to go iron out the glitches – we hope they do. We’ll be back to check. 

By Claire Rigby

Nood details

Address Rua Pedroso Alvarenga 890

Itaim Bibi, São Paulo

Telephone (11) 2372 9700

Nood website

Main courses from R$ 20.50 to R$ 35

Open noon-11pm Mon; noon-midnight Tue-Sat; noon-11pm Sun



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