H3 Hamburgology

The science of the perfect burger comes to São Paulo’s malls

Press image
The H3 Tuga beef patty, crowned with a fried egg

The burger bandwagon rolls on and on. There’s even a chain – Hamburgology H3 – treating the pursuit of the perfect patty as a science. We love the idea – after all, a good burger is a serious issue, and here, they certainly deliver on the ambitious name.

With locations now open across ten São Paulo shopping malls, including Shopping Eldorado and Shopping Morumbi, H3 Hamburgology focuses exclusively on hamburgers. Each patty contains 200 grams of meat, grilled the way each customer likes it. But don’t plan on getting your hands dirty – burgers are served here without a bun, and with cutlery. You can team your burger with a choice of sides: fries, salad or – gasp – rice.

There’s also a menu of sauce options to top off your burger. Try the H3 Tuga, a homage to the chain’s Portuguese origins: the burger comes topped with a fried egg and the sauce is made with a reduction of beer, garlic and bay leaves.

With locations sprouting up in São Paulo, Salvador and Recife, the chain has clearly got burgers down to a science, and to a fine art too.

By Silvio Giannini

H3 Hamburgology details

Shopping Morumbi
Address Avenida Roque Petroni Júnior 1089

Morumbi, São Paulo 04707-900

Telephone 4003 4132

H3 Hamburgology website

Main courses from R$ 15.45 to R$ 22.95(includes fries)

Open 10am-10pm Mon-Sun.


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