Time Out São Paulo

Shopping area guide: Jardim Paulista

The sophisticated streets of Jardins are full of charm for window shoppers and serious spenders alike.

Traditionally one of the most upmarket areas in the city, Jardins offers excellent shopping possibilities, particularly in the fashion stakes and where the big designers are concerned. A roster of designer names both Brazilian and international have stores in this chic 'hood. There are also plenty of independent stores, too, so you'll be hard pushed not to find something you want, need or just must have.

Shopping here can have its downsides, too, however. Be on your guard against the likes of eye-wateringly overpriced, flimsy cotton dresses, as well as chunky costume jewellery with prices that match its weight in gold – savvy shoppers know to pick it up for a fraction of the price on Rua 25 de Março. That said, armed with a well trained eye, you can find good quality pieces for up to R$200, and quirky, fun items for as little as R$18.

If window shopping is all you’re after, Jardins’ tree-lined streets, designer boutiques and strategically placed coffee shops make it an excellent shopping destination. Make your way along one of the streets below, or just head out and see what you find. 

Jardins shopping streets

Rua Oscar Freire

On this ultra-chic street look out for designer brands as well as the Havaianas flagship store. Or discover more affordable designers in the Mercadinho Chic. Read more on Rua Oscar Freire

Rua Bela Cintra

Head down the hill and stop in at the boutiques of some of the top Brazilian designers. Read more on Rua Bela Cintra

Rua Augusta

For edgier style, explore the young designers in Endossa and the Galeria Ouro Fino mini-mall. Read more on Rua Augusta

Best of the rest

From the vintage treasure trove at B.Luxo to the Brazilian scents at Granado, you can't go wrong just wandering. Read our round-up of the best of the rest

By Time Out São Paulo editors


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