Time Out São Paulo

Jardins shopping guide: Rua Bela Cintra

Designer fashion in Jardim Paulista.

It's very much a family affair for the big designer names on Rua Bela Cintra, with the boutique of Brazil’s first lady of fashion Gloria Coelho just a few doors away from that of her ex-husband, Reinaldo Lourenço. Start at the top of the hill on Avenida Paulista, right by Metrô Consolação and work your way down the hill towards Rua Oscar Freire.

Top shops


Rua Bela Cintra 2164, 3068 8043, animale.com.br
Structural cuts, innovative use of materials and textile technology distinguish this Rio-born brand, whose catwalk shows feature top models like Raquel Zimmermann. 

Gloria Coelho 

Rua Bela Cintra 2173, 3085 6671, gloriacoelho.com.br
Go for the gorgeous short dresses with elaborately-mixed fabrics, made in a forward-looking, feminine manner. Read more on Gloria Coelho

Jefferson Kulig 

Rua Bela Cintra 1870, 3081 6640, jeffersonkulig.com.br
Science, art, music and literature influence Kulig’s highly conceptual designs.

Lino Villaventura 

Rua Bela Cintra 1938, 3083 5937, linovillaventura.com.br
Art meets fashion with Lino, one of the first Brazilian designers to look further afield, to the international market. 

Reinaldo Lourenço 

Rua Bela Cintra 2167, 3085 8150, reinaldolourenco.com
Gloria Coelho’s ex-husband and one-time assistant is adored for his exquisite style. Read more on Reinaldo Lourenço


Chez Burger

Alameda Lorena 2101, 3062 8743, chez.com.br
Refuel at this trendy burger joint, recently opened by the team behind fashion label Surface to Air. Read more on Chez Burger

By Time Out São Paulo editors


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