Jardins shopping guide: best of the rest

Discover some of the best shopping in Jardim Paulista

Andr Ligeiro/Press image

Traditionally one of the most upmarket areas in the city, Jardins offers endless shopping possibilities. Whether you're on a mission or just window shopping, Rua Augusta, Rua Bela Cintra or the ultra-chic Rua Oscar Freire are good places to start. And if straight lines just aren't your thing then lose yourself just wandering. We round up some of the best boutiques and stores across the neighbourhood.

Top shops


Rua Augusta 2393, 3062 6479, freakstylesite.com
B.Luxo is a small, savvy cross between a vintage store and a fashion label, stocking Brazilian variations of European trends as well as its own individual signature line. Read more on B.Luxo

Adriana Barra

Alameda Franca 1243, 2925 2300, adrianabarra.com.br
Prints and brightly-coloured dresses and gowns are this designer’s forte, plus there’s an in-store manicurist with more than 400 nail colours. 


Alameda Franca 1349, 3083 0144, eaudarouche.com
Unpretentious yet classic, sophisticated but with one foot in the underground – that’s the hallmark of this great label by designers David Pollack and Carolina Glidden-Gannon. 


Rua Haddock Lobo 1353, 3061 0891, granado.com.br
The affordable soaps, creams and candles at this popular carioca brand make the perfect Brazilian souvenir. Read more on Granado

Herchcovitch; Alexandre

Rua Melo Alves 561, 4306 6475, herchcovitch.uol.com.br
The undisputed king of Brazilian fashion is easily recognisable by his skull logo. Read more on Alexandre Herchcovitch


Rua Sarandi 98, 3798 2044, lenny.com.br
Lenny Niemeyer’s quintessentially Brazilian beachwear brand is for grown-up and sophisticated girls. Desert sands with wavy dashes characterise the earth-toned 2011 collection. 

Mulher Elástica 

Rua Melo Alves 381, 3060 8263, mulherelastica.com.br
For super-stylish gymwear head to this boutique where garments are made with textiles that improve performance during physical activities. Read more on Mulher Elástica

Surface to Air

Alameda Lorena 1985, 3063 4206, surfacetoair.com.br
Young, urban and cool, this hybrid collective also owns Bar Secreto, and the restaurants Chez Lorena, Chez Burger and Chez MIS

By Time Out São Paulo editors


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