When it comes to consumer culture, São Paulo is home to some of the country's biggest spenders, with no shortage of designer stores or huge malls in which to splash some cash. Have a look through the shops that Time Out São Paulo has had a snoop around, or read on for our round-up of as-yet-unreviewed stores that have opened in the past 12 months.
Alameda Jaú 1988, Jardim Paulista (2645 8337/studiogeek.com.br).
In a world of pirate downloads and knock-off apparel, the recently opened pop culture store Studio Geek bucks the trend by offering 100 per cent licensed products. The Jardins store, which was spawned by the expansive e-commerce site lojamundogeek.com.br, may just save the day for diehard fans keen to get their hands on authentic merchandise. They stock everything from vintage T-shirts and mobile phone covers to coffee mugs and underwear, from DC Comics, Marvel and countless cartoon and television series.
Studio Decor Café
Rua Marquês de Paranaguá 363, Consolação (3129 8482).
The name of this recently opened venue says it all. Artists’ studio, home design store and café all combine into one in the airy, three-story space on a side street at the Centro end of the bustling nightspot, Baixo Augusta. Retro furniture sits alongside kitsch pieces of decor – think sparkly Turkish lamps, and cushions adorned with hearts, the Mona Lisa and a Facebook thumbs-up. At weekends, the space plays host to an eclectic cultural line-up, from jam sessions to live painting and performance art.
Rua Cônego Eugênio Leite 285, Jardim Paulistano (3083 5426/ orbibrasil.com).
Originally set up by two Brazilian expats in London, the design store Orbi is building on the success of its first Brazilian branch, in Belo Horizonte, to open a new São Paulo outpost. In London, the shop specialises in limited-edition furniture by the crème de la crème of Brazilian designers; while in Brazil, neatly flipping the focus, it’s all about the exquisite furniture, lamps, rugs and artworks by a handful of international designers, including the British artist Rory Dobner.
Sick 'n' Silly
Rua Augusta 2056, Jardim Paulista (3081 3899/sickmind.com.br).
|Sick 'n' Silly|
Having outgrown its original location on Alameda Jaú, Sick ‘n’ Silly, the decidedly 1990s punk-styled skate shop and tattoo parlour, is stretching out in its new, larger digs on nearby Rua Augusta, hoping to prove it can thrive in the environs of fashionable Jardins. Rounding out their stock of roller derby and skateboarding equipment, imported vinyl records, and their own clothing lines (Sick Mind for men, Silly Girl for women), they’ve brought along their roster of resident tattoo artists, and have branched out to offer hair salon services as well, providing an added draw beyond their art exhibitions and small-scale gigs.