Jaergenton Corrêa is bringing a touch of hip to the streets with his urban fashion design. Inspired by the São Paulo cityscape and African traditions, Corrêa designs day-to-day streetwear with ethnic flair, for the city girl. ‘My design ideas come from abandoned places in the city, from graffiti,’ he says. ‘I convert them into prints and textures.’
Corrêa started designing at the tender age of 13, with the encouragement of his mother, a seamstress in the city’s Zona Norte. ‘I created sportswear from cotton fabric right on the mannequin. My mother got me started, but my way of designing was self-taught.’
In 2004, Corrêa got the chance to formalise his skills under the tutelage of eclectic fashion maven Karlla Girotto, who has lent her creative direction to funky Brazilian labels such as Animale and Cavalera. Girotto coordinated the fashion show of a group of young design talent during Casa de Criadores (House of Creators), a biannual São Paulo fashion show, for which Corrêa was one of the budding designers selected. ‘I learned the production process of European styles and was able to combine that with my Afro-contemporary design ideas.'
In Corrêa’s work, denim and cotton jackets and trousers feature cipher-like prints with African symbols and pichação-style patterns. He sees customers individually in his atelier in Butantã, preferring to involve them in the creative process. ‘I never design anything in its entirety without the wearer.’
To visit his studio, email Jaergenton Corrêa at firstname.lastname@example.org or call 8613 7820.