Time Out São Paulo

Fernanda Yamamoto

Intriguing fashion at this daring designer's shop

Fernanda Yamamoto

Major cards accepted

Open 10am-7pm Mon-Fri; 11am-5pm Sat

Rua Aspicuelta 441, Vila Madalena

Telephone (11) 3032 7979

Fernanda Yamamoto website

Look closely at the façade of this shop and you’ll see that the front window is in fact a glass box on wheels; sometimes the entrance is on the right, sometimes on the left. Inside, observant types will spot incredible attention to detail all over the shop; from the tiny calendar that needs changing daily to the cardboard structures displaying laser-cut accessories. There is a subtle mix of contrasts: fashionable yet friendly; obvious yet understated. Clothes, designed by Yamamoto as well as other young designers, are displayed on scaffolding structures, with the designers’ names written on personalised car registration plates.

Yamamoto’s collections experiment with paper, felt, silks, origami and geometry, making her pieces unique. The inspiration behind her Spring 2012 collection is nature. Don’t be afraid to try on the garments to really get a feel for their fit and thoughtful design. The prices reflect the time, quality and skill involved in the creations with long dresses starting at R$600, kimonos at R$700 and tops around R$280. 

30 Jan 2012.

By Time Out São Paulo editors
Compartilhe

Map


     If this map or any venue details are incorrect, please contact us

Comments

blog comments powered by Disqus

Restaurants nearby

Feijoada da Lana

Feijoada da Lana

56m

Peixaria Bar e Venda

Peixaria Bar e Venda

182m

Pasquale

Pasquale

182m

AK Vila

AK Vila

226m

Martín Fierro

Martín Fierro

269m

Cafés nearby

Ekoa Café

Ekoa Café

152m

Coffee Lab

Coffee Lab

324m

Le Pain Quotidien

Le Pain Quotidien

348m

Novelaria Knit Café

Novelaria Knit Café

408m

Deli Paris

Deli Paris

441m

Shops nearby

Juliana Bicudo

Juliana Bicudo

155m

Avatim Cheiros Da Terra

Avatim Cheiros Da Terra

197m

Calu Fontes

Calu Fontes

206m

Estudio Manus

Estudio Manus

212m

Lê Sacs

Lê Sacs

285m