Yakissoba da Vila
Telephone (11) 3034 2415
Menswear designer João Pimenta debuted at São Paulo Fashion Week Autumn 2011 and has fast become one to watch. Pimenta creates collections that challenge, innovate and provoke: don’t be surprised to find a skirt among the rails of razor-sharp suits, city shorts and tees.
His shop is inconspicuous and non-descript. Bare strip lighting, black walls and floors and black velvet changing-room curtains make for a stark atmosphere. Continuing the dark colour scheme, black lace-up boots cover a timeworn glass-topped table hinting at Pimenta’s antiquarian side. There is an intense drama to both his prêt-à-porter collections and the costumes he sometimes designs for productions at São Paulo's Theatro Municipal.
Prices are surprisingly reasonable, starting at R$75 for a printed T-shirt; around R$160 for trousers and R$220 for a matching jacket.
30 Jan 2012.