Time Out São Paulo

Gloria Coelho

Designer style from Brazil's first lady of fashion

Gloria Coelho

Open 10am-8pm Mon-Fri; 10am-7pm Sat

Rua Bela Cintra 2173, Jardim Paulista

Telephone (11) 3085 6671

Gloria Coelho website

Brazil’s first lady of fashion is known for her perfectionism. Intelligent, interesting and unconventional, Coelho uses astrology to guide the creation of her collections. Born in the state of Minas Gerais – where many important Brazilian designers come from – Coelho started her career making clothes for friends before leaving to study fashion in Paris. Returning to Brazil in 1974, she opened a boutique called ‘G’ with her sister.

Almost thirty years later, Coelho rebranded her clothing line with her own name. Her stores are simple, elegant spaces where bright lighting puts the spotlight firmly on the fashion. Besides the Jardins store, you can also find Gloria Coelho in Shopping Iguatemi and Morumbi Shopping.

3 Feb 2012.

By Time Out São Paulo editors
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