From fashion to decor at the designer's flagship store
Currently one of the most important names in Brazilian design, Herchcovitch has fashion in his blood. His mother taught him to sew at a tender age, and he’d opened his first boutique by the age of 22. The shy designer is known for possessing a business acumen as sharp as his artistic talents.
At his spacious flagship store on Rua Melo Alves – opened in 2011 – Herchcovitch stocks more than just his current collection. Over the years, the maestro has turned his hand to a miscellany of products from glasses to bed linen, adding a designer touch to the offering of retailers such as Tok & Stok, MiCasa and Chilli Beans.
A fan of the macabre, Herchcovitch often incorporates skulls into his clothes, though his Summer 2012 collection at São Paulo Fashion Week brought a vintage feel to womenswear with delicate '40s-, '50s- and 60s-inspired silhouettes, and corsets in beige, pink and light blue tones. The menswear collection featured a touch of the Great Outdoors, with hunting and fishing-inspired coats and jackets.