Time Out São Paulo

Alexandre Herchcovitch

From fashion to decor at the designer's flagship store

Alexandre Herchcovitch

Open 10am-8pm Mon-Sat

Rua Melo Alves 561, Jardim Paulista

Telephone (11) 4306 6475

Alexandre Herchcovitch website

Currently one of the most important names in Brazilian design, Herchcovitch has fashion in his blood. His mother taught him to sew at a tender age, and he’d opened his first boutique by the age of 22. The shy designer is known for possessing a business acumen as sharp as his artistic talents.

At his spacious flagship store on Rua Melo Alves – opened in 2011 – Herchcovitch stocks more than just his current collection. Over the years, the maestro has turned his hand to a miscellany of products from glasses to bed linen, adding a designer touch to the offering of retailers such as Tok & Stok, MiCasa and Chilli Beans.

A fan of the macabre, Herchcovitch often incorporates skulls into his clothes, though his Summer 2012 collection at São Paulo Fashion Week brought a vintage feel to womenswear with delicate '40s-, '50s- and 60s-inspired silhouettes, and corsets in beige, pink and light blue tones. The menswear collection featured a touch of the Great Outdoors, with hunting and fishing-inspired coats and jackets.

16 Jul 2012.

By Time Out São Paulo editors
Compartilhe

Map


     If this map or any venue details are incorrect, please contact us

Comments

blog comments powered by Disqus

Restaurants nearby

Chez Oscar

Chez Oscar

115m

Le Jazz Brasserie (Jardins)

Le Jazz Brasserie (Jardins)

181m

Vento Haragano

Vento Haragano

188m

Marcel

Marcel

229m

Robin des Bois

Robin des Bois

267m

Cafés nearby

Cristallo

Cristallo

278m

Oscar Café

Oscar Café

432m

Z Deli Sanduíches

Z Deli Sanduíches

513m

PÃO Padaria Artesanal Orgânica

PÃO Padaria Artesanal Orgânica

724m

Suplicy

Suplicy

766m

Shops nearby

Gloria Coelho

Gloria Coelho

302m

Maria Bonita

Maria Bonita

472m

Mercadinho Chic

Mercadinho Chic

496m

Osklen

Osklen

537m

Roxane Dreams

Roxane Dreams

541m